Kar, Pravat Surya (2011) Buyer-Seller Relationship Success in Retail Selling of Financial Services. PhD thesis.
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Abstract
Relationship marketing (RM)stream of Research has covered diverse issues and contexts during last three decades.
| Item Type: | Thesis (PhD) |
|---|---|
| Uncontrolled Keywords: | Financial Services; Buyer-Seller Relationship; Dyadic Analysis; Trust; Commitment; communication; cooperation; Promise Keeping; Shared Values; Satisfaction; Loyalty; SEM; Retail Selling |
| Subjects: | Management > Marketing Management Management > Relationship Marketing |
| Divisions: | Social Sciences > Department of Humanities & Social Sciences |
| ID Code: | 3007 |
| Deposited By: | Hemanta Biswal |
| Deposited On: | 07 May 2012 10:48 |
| Last Modified: | 06 Jul 2017 17:56 |
| Supervisor(s): | Patnaik, B |
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