Kar, Pravat Surya (2011) Buyer-Seller Relationship Success in Retail Selling of Financial Services. PhD thesis.
Relationship marketing (RM)stream of Research has covered diverse issues and contexts during last three decades.
|Item Type:||Thesis (PhD)|
|Uncontrolled Keywords:||Financial Services; Buyer-Seller Relationship; Dyadic Analysis; Trust; Commitment; communication; cooperation; Promise Keeping; Shared Values; Satisfaction; Loyalty; SEM; Retail Selling|
|Subjects:||Management > Marketing Management|
Management > Relationship Marketing
|Divisions:||Social Sciences > Department of Humanities & Social Sciences|
|Deposited By:||Hemanta Biswal|
|Deposited On:||07 May 2012 10:48|
|Last Modified:||06 Jul 2017 17:56|
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